SEO (Search Engine Optimization) is the practice of improving a website so it ranks higher in search engines like Google — through keyword research, quality content, technical optimization, plugins for the leading CMS platforms and more. This category gathers all Optibg.com posts about SEO: ideas, techniques, plugins and tools you can use to optimize a website. It also covers GEO (Generative Engine Optimization) — the newer discipline of making your content easy for AI engines such as ChatGPT, Gemini and Perplexity to discover, quote and cite, so a site stays visible not only in classic search results but also in AI-generated answers.
PageSpeed Insights - what are they and why they are important for SEO & GEO? This post explains the tool, its Core Web Vitals and how page speed affects both search rankings and AI-driven discovery.
